The textile sector, which is second largest employer after agriculture and accounts for 2% of the GDP, is a powerful means of inclusive growth in the country. Its vision is to develop this sector into a modern, vibrant and internationally competitive sector generating income and employment for millions. The major thrust of the Ministry has been ensuring increased investment in world class infrastructure, technology upgradation, HRD initiatives like skill development programmes, design development and marketing support leading to the welfare of artisans and weavers.
Awareness about the social responsibility of business organizations is rapidly on the rise and firms are also accepting this concept. The textile industry is no exception. Textile producing and trading firms are also realizing their responsibility towards the society and the environment.
There are certain innovative CSR initiatives emerging, wherein companies have invested in enhancing community livelihood by incorporating them into their supply chain. This has benefited communities and increased their income levels, while providing these companies with an additional and secure supply chain.
Taking these very initiatives forward, Orient craft has proved to the Indian market that its sole aim is to transform the quality of life for people. The brand, which provides a rich blend of style, design, comfort and class, has done wonders to myriad lives.
Not only does the organization add to the beauty and elegance of its users’ lives, it also enhances the status of many women who are employed by them. They constantly endeavour to reach out, train, uplift and empower the fairer sex. Augmenting skills of the women, OC enables them to earn $150-200 per month. Orient craft believes in giving back to the society and at the same time tries to uplift the socio-economic status of the people. They value skill development of the local rural youth and nurture talent and execute sustainable programs as part of their CSR undertakings.
No sector can grow unless the skills of the existing manpower are upgraded and new trained manpower is available. CSR by Orient Craft is a step towards realizing just that by not only bettering the quality of life but also the environ it flourishes in.